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Berlin, 25.09.2024 – The Drivery, Europe’s leading innovation ecosystem for mobility, is thrilled to announce its strategic partnership with Hyundai CRADLE, the corporate venture capital and open innovation arm of Hyundai Motor Group. This collaboration brings together the strengths of both organizations to drive advancements in automotive technology, sustainable transportation, and smart mobility solutions.
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This partnership highlights how strategic alliances can accelerate progress in key industries. The Drivery , with its dynamic network of startups, innovators, and industry experts, and HYUNDAI CRADLE , with its global reach and technological leadership, are working together to push the boundaries of mobility. By leveraging their complementary strengths, the two organizations aim to foster the development of new mobility solutions that will impact not just the European market, but also the global stage.

At the core of this partnership is a shared commitment to innovation and sustainability. The Drivery and Hyundai CRADLE are united by a vision to create a future where mobility is smarter, more sustainable, and accessible to all. This vision will be pursued through collaborative projects, combining The Drivery’s agile and creative ecosystem with Hyundai CRADLE’s deep industry expertise and resources. These projects will address key challenges in the mobility sector, such as reducing carbon emissions and improving the efficiency of transportation systems, while advancing towards software-defined vehicles.

"A key aspect of this partnership is the opportunities it offers to startups and innovators. Through direct collaboration with Hyundai CRADLE, startups within The Drivery’s ecosystem will gain access to advanced technologies, mentorship, and resources essential for their growth. This collaborative environment is designed to accelerate the development and commercialization of innovative products and services, positioning startups to play a crucial role in shaping the future of mobility"

Sebastian Leber, Director of Investments and Innovation Programs, The Drivery.

The partnership also emphasizes the importance of global collaboration in driving meaningful change. The partners will explore and address the unique challenges and opportunities in different regions, ensuring that the innovations developed are both impactful and scalable. This global perspective is essential for creating solutions that can meet the diverse needs of markets worldwide.

Sustainability is an important focus of this partnership. The Drivery and Hyundai CRADLE recognize the need for transportation solutions that reduce environmental impact and support the transition to a greener future. Together, they will work on developing technologies that enhance energy efficiency, lower carbon emissions, and contribute to the creation of smart, sustainable cities. This approach to sustainability reflects a broader commitment to evolving how we think about and approach mobility.

"The partnership between The Drivery and Hyundai CRADLE is set to have a lasting impact on the mobility industry. By combining The Drivery’s innovation-driven ecosystem with Hyundai CRADLE’s technical expertise, the collaboration aims to create solutions that are not only innovative but also commercially viable and socially responsible"

Dr. Sukhwan Yun, Head of CRADLE Berlin

Looking ahead, The Drivery and Hyundai CRADLE are eager to begin this journey together and started by hosting their first community event this Wednesday September 25th during the InnoTrans 2025 fair at The Drivery Berlin.


About The Drivery

The Drivery is a mobility-focused innovation marketplace with an ecosystem for Open Innovation and Venture Clienting, aimed at shaping a better world through synergy. Our advanced infrastructure and innovative services drive this mission. By connecting startups with top-tier corporate partners, The Drivery crafts market-ready mobility solutions. With a keen focus on sustainable impact, it excels in building and managing innovation ecosystems. Identifying significant synergies within our fully verticalized marketplace is our forte, fostering success for all involved - members, partners, and investors.

About Hyundai CRADLE

Hyundai CRADLE is the innovation arm of Hyundai Motor Company Group, focusing on corporate venturing and open innovation. Its mission is to foster technologies and business opportunities in the mobility sector and beyond through strategic investments and partnerships. Hyundai CRADLE is committed to pushing the boundaries of what is possible in the automotive and mobility industries.

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