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Seoul, South Korea – September 12, 2024 – In a landmark agreement aimed at strengthening the global mobility startup ecosystem, The Drivery, a leading mobility-focused innovation marketplace, has signed a Memorandum of Understanding (MOU) with Seoul Business Agency (SBA), the key driver of innovation and entrepreneurship in Seoul. The signing ceremony took place during Try Everything 2024, a premier startup event hosted by SBA.
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The agreement was formalized by Jongwoo Kim, General Manager of SBA, and Sebastian Leber, Director of Investments and Innovation Programs at The Drivery, in a ceremony that highlighted the growing ties between Korea and Germany’s mobility startup ecosystems.

This strategic collaboration marks a significant step forward in connecting the startup communities of Korea and Germany. Under the terms of the MOU, The Drivery will offer essential support to Korean startups looking to expand into the European market, leveraging its extensive network and resources in Germany. Conversely, SBA will provide German startups with crucial support as they seek to establish and grow their presence in Seoul.

A unique aspect of this partnership is the agreement to provide cross-office access for startups affiliated with The Drivery and SBA. This will enable companies to utilize The Drivery’s Berlin office and SBA’s Gongdeok office in Seoul for business development activities. By creating a seamless and supportive environment, this initiative is expected to foster greater collaboration and innovation between startups in both countries.

Sebastian Leber, The Drivery’s Director of Investments and Innovation, expressed enthusiasm for the partnership, stating, “This MOU is more than just an agreement; it’s a commitment to fostering innovation and collaboration across borders. We are excited to work closely with SBA to provide startups from both Korea and Germany with the resources and support they need to succeed in new markets.”

Eunseo Yi, representative of The Drivery Korea, added, “This partnership reflects our shared vision of creating a global innovation network. By combining our strengths, we will open up new opportunities for startups in both Seoul and Berlin, driving forward the next wave of mobility solutions.”

This MOU represents a significant milestone in the internationalization of the startup ecosystems in both Korea and Germany. As the mobility sector continues to evolve, this collaboration will be instrumental in supporting startups to innovate, expand, and thrive on a global scale.


About The Drivery

The Drivery is a mobility-focused innovation marketplace with an ecosystem for Open Innovation and Venture Clienting, aimed at shaping a better world through synergy. Our advanced infrastructure and innovative services drive this mission. By connecting startups with top-tier corporate partners, The Drivery crafts market-ready mobility solutions. With a keen focus on sustainable impact, it excels in building and managing innovation ecosystems. Identifying significant synergies within our fully verticalized marketplace is our forte, fostering success for all involved - members, partners, and investors.

About Seoul Business Agency

Seoul Business Agency (SBA) is a leading organization committed to fostering entrepreneurship and innovation in Seoul. By providing resources, support, and a dynamic platform for startups, SBA plays a crucial role in driving the growth of Seoul’s vibrant startup ecosystem.

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